MS in Design
Marketing & Merchandising
Introduction
The MS in Design Marketing & Merchandising (MS
DMM) allows students to pursue post-graduate education after having completed a
four year design degree. This unique program allows students to build career
skills and gain a full understanding of opportunities and challenges of running
a fashion business today. The MS in Design Marketing & Merchandising is a
multidisciplinary Fashion Business program which covers marketing,
merchandising, buying, retail, distribution as well as other fashion business
related modules. During the program students will have the opportunity to work
on industry sponsored projects in cooperation with international brands, attend
fashion events and visit leading brands stores as well as design studios.
Eligibility Criteria
The MS
DMM Program is open to the following streams:
1.
16 years of
relevant education. Relevant education consists of four year art & design
degrees (List attached). The degree is of 36 credit hours. See Annexure 1.
2.
16 years of business education. Business education
consists of four year BBA degrees. The degree is of 60 credit hours. See
Annexure 2.
3.
16 years of non-relevant education. Non-Relevant
education consists of all four year non-art, design and business degrees. The
degree is of 72 credit hours. See Annexure 3.
4.
14 years of education. It consists of all two year
bachelor’s degrees. e.g BA, B.Com, B.Sc. etc The degree is of 90 credit
hours. See Annexure 4.
The
program employs a variety of instructional methods:
Lectures
The
program’s lectures are designed to challenge students by exposing them to the
inner workings of the fashion industry as it operates today. Fashion
professionals lead students through valuable in-class activities that emphasize
key points in the curriculum. Additionally, the program also hosts industry
leaders for guest lectures on contemporary topics.
Projects
Individual
and group projects, often done in cooperation with industry partners, are a
cornerstone of the curriculum. Each project is designed to connect the courses
with the working world of fashion. During projects, students have the
opportunity to extend what they have learned in class and hone their problem
solving skills and creativity.
Industry Exposure
Besides
projects students will also have the opportunity to visit international fashion
stores and offices as well as studios and workshops that still hold a pivotal
position in the fashion production. Industry professionals will also be
available to deliver presentations to students providing them insight into the
fashion business globally. Students also have the opportunity to attend
exhibitions and fashion fairs.
Curriculum for MS in Design Marketing
& Merchandising
Stream 1 - 36 Credit Hours
|
S. No |
Course Name |
Credit Hours |
Semester |
|
|
1 |
Strategic Marketing
& Consumer Psychology |
3 |
1 |
|
|
2 |
Design
Merchandising |
3 |
1 |
|
|
3 |
Fashion Buying
(Supply Chain Management) |
3 |
1 |
|
|
4 |
Business Planning |
3 |
1 |
|
|
5 |
Analysis of Fashion
& Textile Industry |
3 |
1 |
|
|
6 |
Research Project-I
/ Thesis-I |
3 |
1 |
|
|
7 |
Product Design
& Development |
3 |
2 |
|
|
8 |
Retail Distribution
& Management |
3 |
2 |
|
|
9 |
Design Brand
Management |
3 |
2 |
|
|
10 |
International
Market Entry |
3 |
2 |
|
|
11 |
Visual
Merchandising |
3 |
2 |
|
|
12 |
Research Project-II
/ Thesis-II |
3 |
2 |
|
|
Total |
36 |
|||
Stream 1 – 16 years of art & design education (4 years art
& design degree)
12 to 18-Month Program (Full time) – 12 months coursework and 6
months research project / thesis
36 credit hours – 10 courses + research project / thesis
4-6 weeks internship
|
Stream
2 - 60 Credit Hours
|
Stream 2 – 16 years of business education (4 years BBA degree)
18 to 24-Month Program (Full time) – 12 to 18 months coursework
and 6 months research project / thesis
60 credit hours – 18 courses + research project / thesis
4-6 weeks internship
Stream 3 - 72 Credit Hours
|
S. No |
Course Name |
Credit Hours |
Semester |
|
1 |
Introduction to Fashion |
3 |
1 |
|
2 |
Introduction to Textiles |
3 |
1 |
|
3 |
Basic Drawing |
3 |
1 |
|
4 |
History of Art |
3 |
1 |
|
5 |
Marketing & Merchandising |
3 |
1 |
|
6 |
Principles & Elements of Design |
3 |
1 |
|
7 |
History of Costume |
3 |
2 |
|
8 |
History of Textiles |
3 |
2 |
|
9 |
Intermediate Drawing |
3 |
2 |
|
10 |
Elements of Business |
3 |
2 |
|
11 |
Entrepreneurship |
3 |
2 |
|
12 |
Consumer Behavior |
3 |
2 |
|
13 |
Strategic
Marketing & Consumer Psychology |
3 |
3 |
|
14 |
Design
Merchandising |
3 |
3 |
|
15 |
Fashion
Buying (Supply Chain Management) |
3 |
3 |
|
16 |
Business
Planning |
3 |
3 |
|
17 |
Analysis
of Fashion & Textile Industry |
3 |
3 |
|
18 |
Research
Project-I / Thesis-I |
3 |
3 |
|
19 |
Product
Design & Development |
3 |
4 |
|
20 |
Retail
Distribution & Management |
3 |
4 |
|
21 |
Design
Brand Management |
3 |
4 |
|
22 |
International
Market Entry |
3 |
4 |
|
23 |
Visual
Merchandising |
3 |
4 |
|
24 |
Research
Project-II / Thesis-II |
3 |
4 |
|
Total |
72 |
Stream 3 – 16 years of non-relevant education
24 to 30-Month Program (Full time) – 18 to 24 months coursework
and 6 months research project / thesis
72 credit hours – 22 courses + research project / thesis
4-6 weeks internship
Stream 4 – 90 Credit Hours
|
S. No |
Course Name |
Credit Hours |
Semester |
|
1 |
Introduction to Fashion |
3 |
1 |
|
2 |
Introduction to Textiles |
3 |
1 |
|
3 |
Basic Drawing |
3 |
1 |
|
4 |
History of Art |
3 |
1 |
|
5 |
English I - Basic |
3 |
1 |
|
6 |
Virtual Design-I |
3 |
1 |
|
7 |
Principles & Elements of Design |
3 |
2 |
|
8 |
History of Costume |
3 |
2 |
|
9 |
History of Textiles |
3 |
2 |
|
10 |
Elements of Business |
3 |
2 |
|
11 |
Marketing & Merchandising |
3 |
2 |
|
12 |
Intermediate Drawing |
3 |
2 |
|
13 |
Virtual Design-II |
3 |
3 |
|
14 |
English II - Oral & Interpersonal Communication |
3 |
3 |
|
15 |
Mathematics I- Material & Models |
3 |
3 |
|
16 |
Entrepreneurship |
3 |
3 |
|
17 |
Consumer Behavior |
3 |
3 |
|
18 |
Photography |
3 |
3 |
|
19 |
Strategic
Marketing & Consumer Psychology |
3 |
4 |
|
20 |
Design
Merchandising |
3 |
4 |
|
21 |
Fashion
Buying (Supply Chain Management) |
3 |
4 |
|
22 |
Business
Planning |
3 |
4 |
|
23 |
Analysis
of Fashion & Textile Industry |
3 |
4 |
|
24 |
Research
Project-I / Thesis-I |
3 |
4 |
|
25 |
Product
Design & Development |
3 |
5 |
|
26 |
Retail
Distribution & Management |
3 |
5 |
|
27 |
Design
Brand Management |
3 |
5 |
|
28 |
International
Market Entry |
3 |
5 |
|
29 |
Visual
Merchandising |
3 |
5 |
|
30 |
Research
Project-II / Thesis-II |
3 |
5 |
|
Total |
90 |
Stream 4 – 14 years of education
30 to 36-Month Program (Full time) – 24 to 30 months coursework
and 6 months research project / thesis
90 credit hours – 28 courses + research project / thesis
4-6 weeks internship